Making conferences more interactive with IYK
I’ll be attending ETHDenver next week, and I’m looking forward to the side events, catching up with old faces, listening in on the sessions, and observing the similarities and differences with my experience last year.
One new feature I’m interested in playing around with is the IYK chip integration with the attendee badges. If I’m understanding it correctly, each badge will come with an IYK chip, allowing conference interactions to become even more…you guessed it, interactive.
What is IYK? They’re a company that uses NFT chips to create ‘digi-physical’ experiences.
Side note: What happened to the term ‘phygital’? Everyone hated that term because it sounded yucky. I guess it faded into oblivion. Personally, I didn’t mind since it was fewer syllables 😂 Anyway…
IYK has partnered with some of the biggest names in the space to create unique experiences:
ENS Cards at ETHDenver: Go to the ENS booth to print a custom IYK-enabled card with your .eth address and issue POAPs to people you meet
Doodles’ recent G-SHOCK collab included a corresponding NFT powered by IYK
Physical copies of Chris Dixon’s Read Write Own included an IYK-chipped bookmark that contained additional digital content and a NFT
Goonz holders could vote on community initiatives by tapping the IYK chip on their merch
Pretty cool! These dynamic features are made possible through IYK’s self-service and no-code platform with pre-built modules allowing creators to do things like share exclusive content, provide unique discounts, autograph items digitally, and create multilayered experiences.
With that context provided, IYK x ETHDenver gets more interesting with the ways you can interact with other attendees, at booths, and even at side events outside of the main conference.
For those with a booth or holding an event, the ways to stay in touch with interested parties also expand. I would think about ways to take advantage of this interactive feature with the 15,000+ attendees. As a thought exercise and assuming every attendee has an IYK-enabled badge:
Purchase an IYK Disc and load up a POAP
Provide the Disc to the attendee for the POAP tap-to-mint experience. Depending on what you want to do, the POAP should be available to everyone coming to the booth or only available to those that show genuine interest in product/service at your booth.
POAPs could include a call to action in the description and could act as a form of CRM for further communication, distributing additional content and announcements, or even early access to a product
The POAPs could also function as a way to verify physical proof of attendance. IYK links are single-link visits and require scanning at a range of ~2 cm.
If the events or marketing team is feeling extra ambitious, create a quest-like series of Discs that could result in a prize if all POAPs are minted.
Or if you don’t want a bunch of Discs, load up a different POAP for each day of the conference. Collect all of them and receive a prize, perk, or special access.
Although IYK chip functionality is somewhat limited currently, support for additional types of content like raffles and announcements is coming soon, making the hypothetical scenario I created easier and more effective.
This type of interactivity is a step up from other efforts like Consensus 2023’s DESK quests, which involved scanning QR codes at various locations across the conference. Tapping > Scanning.
The tap-to-mint experience is relatively novel, but it opens up different ways to interact with your audience or prospective customer base with much to be explored, especially in the conference world where booths and events sometimes struggle to get attention or come up with interesting activations.
I’ll report back if I come across anything interesting on the IYK front 🔍
Have you tapped something with your phone before? If so, share or subscribe!
Web3 recruiting resources
Last week a reader sent me this and it warmed my heart 😭
I mean, I don’t know if this newsletter has as much ROI as an airdrop or your favorite token 10x’ing but I’ll take it! Thank you all for reading, it motivates me to keep going!
On the note of recruiting, I figured I would share my list of recruiting resources. I had to update the folder since it was gathering dust for a while.
So if you are recruiting or know of anyone that is: check it out here. Hope these resources are helpful.
GLHFers auctions conclude and the Dungetron opens
I’ve been a fan (and holder) of the GLHFers since they introduced the concept of programmatic whitelists and the Auctioneer with the Special Character auctions. The first 20 auctions from the Auctioneer recently concluded last week.
As I’ve mentioned in those previous pieces, what I appreciate is how the GLHFer team incorporated the various aspects of gamification along with surprise and delight moments within their ecosystem, and IMO it serves as inspiration for other builders out there.
Here are all 20 with their corresponding abilities. I covered the first 4 previously, but having them all together gives you the complete picture:
Day 1: Ghoul | Steals 50% of final price for auctions 2 + 3
Day 2: Devil | Ability 1: Corrupts Auctioneer, causing him to sweep and burn GLHF NFTs that are listed for sale at some point in the next 20 days. Ability 2: Steals 100% of a random auction over the next 5 days
Day 3: Final Boss | Summoner: Receives another 1/1 Special Character, Valkyrie. Chargeback: Receives back 50% of final auction price
Day 4: Ghost Operator | Hot Extract: Receives 3 GLHFers from the treasury. Repo Man: Collects 1 ETH from The Auctioneer.
Day 5: Monk | Seer: Allows holder to access early previews over time
Day 6: Tank | Tank of the People: Takes 7 GLHFers from the treasury and sends them to wallets that have never listed their GLHFer
Day 7: Wolven Warrior | Primal Instincts: Gives out final auction price in equal installments to unique wallets who bid on him
Day 8: Dark Ninja | Ability, Ninja Diffuse: Gets guaranteed whitelist to every collaboration offered to the community
Day 9: Giga Bull | Ability, Load of Bull: Auction winner gets 50% of the final price refunded. Second highest bidder gets 25%. Another random bidder gets 5%.
Day 10: Rebel Robot | Robot of the People: Gives 3 GLHFers to 3 random bidders and hosts an additional raffle for 3 GLHFers to the community
Day 11: Arashikage | Double-Edged Sword: Gives 30% of final auction to the previous auction winner (Rebel Robot), and takes 30% of the next auction’s final bid
Day 12: Nuke | Battle of 69: If auction ends under 0.69 ETH, the final bidder gets 69% of it. If the auction ends over 0.69 ETH, 69% of the final bid is split among all unique bidders.
Day 13: CRT Head | Those Who Press Start: Winner receives GLHFer #33 (in addition to CRT Head). Also donates 25%, 10% and 5% of final auction price to 3 random wallets who have bid on auctions in the past.
Day 14: Cowboy | Gunslinger: Winner receives 3 GLHFers
Day 15: Bear | Bearish: Has no ability. Is just a bear.
Day 16: Synthia | Hackstep: Hacks back a varying amount of ETH back from her final auction bid, depending on where the final bid lands.
Day 17: Revolver Head | Russian Roulette: 60% of auction funds are given to someone who bids in the final 1 hour. The auction winner is excluded and instead receives back 30% of their final bid.
Day 18: CEO | Executive Decision: Receives a custom discord role ('The CEO') and chooses what to do with the funds raised from the auction, from 3 pre-defined options. These options are only revealed to The CEO in a read-only channel once the auction finishes. He will have 24 hours to select one before The Auctioneer chooses for him.
Day 19: Redeemer | Against the Odds: His ability is revealed & automatically executed once his auction ends.
Day 20: Zeus | Godlike: Combines multiple abilities
Tribute: two randomly selected auction bidders receive 0.05 ETH.
Self-tribute: the auction winner receives back 50% of the final bid.
Self-recognition: the holder of Zeus receives a custom role in Discord.
Power of persuasion: convinces The Auctioneer to implement (redacted) for future auctions. Zeus will not benefit solely or directly from this, and details will be revealed later on.
Whew! 😪 As exhausting as it is for some of you to go through (or skip) this, THIS is what this space needs more of: Fun. It’s in the name after all (GLHF is a gamer term for ‘good luck, have fun’).
How was fun introduced with the Auctioneer?
To illustrate how the community passively had fun with these auctions:
Between Days 7 and 8, the Devil’s (Day 2) corrupt ability activated, sweeping and burning 37 GLHFers off the secondary marketplace. Assuming lower supply = higher price, this benefitted the whole community
On Day 20, the Auctioneer shared Special Character updates from previous auctions:
The CEO (Day 18) selected option #1: The Auctioneer used funds raised from the auction to sweep and burn several more GLHFers
Redeemer’s (Day 19) Against All Odds ability was revealed, redeeming 90% of the final auction price back to the winner
Obviously, this is hard for existing projects to implement, or it would at least require a whole different workstream (vs. integrating into an existing collection). However, this Auctioneer provides ideas on how to do things differently.
The Dungetron Opens
A few days after the first wave of auctions concluded, GLHFers launched the Dungetron, an AI-generated dungeon game that operates as a Discord bot in the GLHFer server.
The game is a ‘roguelite’: Players progress through a series of dungeons while leveling up their character and collecting rewards along the way
Player progression is publicly streamed in a separate Discord channel
Dungetron runs twice a day. The more GLHFers you hold, the more attempts you have per dungeon. If you don’t hold a GLHFer, you can attempt each dungeon once.
The creature’s name, appearance, and backstory are all AI-generated
Dungetron was built by a community member
Yesterday, the team announced the first weekly competition for the Dungetron, with cash and GLHFers as prizes. All participants would be entered into a raffle for additional prizes as well.
The game is simple and fun, you can check it out here (“play-dungetron” channel).
I’m a GLHFer fan, as evidenced by writing 3 segments about it over the past month. The team has incorporated a good balance of building community, introducing novel mechanics, and focusing on a specific segment of web3 (gaming).
I’ll try to hold off on any more GLHFer content, but no promises. It’s simply too much fun 😉
See you Thursday!
