The company says it will show off "the newest additions to the Galaxy mobile device portfolio." In its teaser video, the company goes a step further and explicitly states that "Galaxy AI is coming," so get ready for some form of on-device, Samsung-developed artificial intelligence.
The tech industry's obsession with integrating AI into every possible device - including, apparently, the upcoming Galaxy S24 - appears more like a frantic race to capitalize on a popular buzzword rather than a pursuit of meaningful innovation.
Samsung has previously unveiled a new generative AI suite, Samsung Gauss, which is expected to be the engine driving “Galaxy AI”. Named after mathematician Carl Friedrich Gauss, this suite is divided into three parts: Samsung Gauss Language, Samsung Gauss Code, and Samsung Gauss Image.
Gauss Language focuses on tasks like drafting emails, summarizing documents, translations, and enabling smarter device control. Gauss Code includes a coding assistant, offering features such as code explanation and test case generation. Gauss Image is designed for generating creative images, making style edits, and converting low-resolution images to high-resolution. None of this is revolutionary; similar concepts have been rolling out on platforms from Canva to Github and are already available on phones like last year’s Pixel 8 Pro.
While on-device AI calculations, advanced AI-driven photography, and live translation sounds impressive, I can’t help but wonder if they will genuinely enhance user experience in the long term or simply serve as flashy, superficial selling points. Are these LLM-driven features revolutionary or incremental updates masquerading as groundbreaking advancements?
