Metric Mania Part I: Wen Growth with Points
Points are a magical solution for all your growth problems: set them up, and suddenly your retention rate will skyrocket to 100%, and you’ll be attracting 1,000,000 users per month! Um, no. That’s not how it works. Loyalty programs have long been viewed as a one-size-fits-all fix for deeper growth and retention issues. However, it’s far more complex than simply “launching points” and expecting everything to fall into place. However, if you iterate on your constructions properly, use the right...