Brand3

June 16, 2023

#4 — Born in the Metaverse

My name is 0xel and I am the first citizen born in the Metaverse… I have to admit that, like almost everyone here, I don’t remember the first years of my life. Beginnings are always confusing, without awareness. Until the moment when, little by little, you start to remember and you wonder who you ar

March 18, 2023

#3 — Beans in the Garden

A journey through the construction of AZUKI Brand3. One of the great success stories in communities created through NFTs. Web3 and Metaverse brands must follow their referents to keep innovating.

#nft#web3#community

February 4, 2023

#2 — Breaking the Static

Builders are creating a new Brand3, incorporating 130 years of history, decentralized and fluid with a focus on open-source work. The goal is to break away from the static, be organic and dynamic, and involve many people in the transparent process. Let's keep building.

#branding#web3#builders

January 21, 2023

#1 — Building Better Brands

Crypto-native brands lead the way in Web3, but traditional brands also aim to catch up by creating loyal communities and improving relationships with them, while constantly innovating and improving their strategies.

#branding#web3#wip

December 24, 2022

Bright 2023: The Year of Brand3

New Year, New Newsletter! Due to Twitter's closure of Revue (another disaster!), I have created Brand3 on Paragraph, the native Web3 newsletter.