these are practical frameworks I collected over 20 years of building and selling products and services. At the right moment, they can transform how you approach product development, marketing, or UX design. They can get you unstuck or just inspired to try something new...

In the age of AI, it's even more about understanding the patterns that shape human behavior than it is about tech. Building great things isn't about following rigid rules. I will introduce you to the 11 mental models or frameworks that every builder should know to get different view on the product. Use them as lenses on your camera. Same goes for ma...

A story that captures uncomfortable truth about business, sales, and human nature. A teenager is looking for a suit for prom. He calls local stores. “Hi, do you have this exact model in navy blue?” One store says: “No, sorry.” Click. End of call. End of game. Another store says: “Yes — come in, we’ll show you our prom suits.” Technically? They don’t have that exact model. But they do have prom suits. They have a customer ...

let's dive into those underdog Web3 themes.What Looks Like a Toy Now, But Won’t Stay That Way? Every cycle has its late bloomers. The things that look silly, small, or boring - until they explode. If you study ...

Two real-world apprenticeships that will teach you more than any business school. Environments that can teach you more about people, persuasion, sales, community and power than any textbook ever could. Not everyone needs a formal curriculum. Some of...

I wanted to write this short GTM guide for founders for a long time. Over past three years I've collected bits and pieces on pretty much every aspect of it and it turned out that there are several major themes that hold early teams back in GTM. One being, they just overthink ...

Narrative > Hype and we don’t talk enough about why stories matter. Story is not your product, unless you're a memecoin. In crypto - just like in startups, art, and revolutions - what moves people isn’t the tech. It’s not the product. It’s the narrative wrapped around the product...

Habits are the compound interest of product. Variable reinforcement is the invisible architecture beneath that magnetic pull of many Web2 apps. Ignore it and you’ll ship a polite tool that users forget by Friday.

It affects everyone. Whether you build, market, sell, pitch or look for job. We all have meetings with "higher stakes" and the psychology works its tricks the same way for everyone. There’s a fragile moment between ...

How Moxie lost the community trust with bad comms I’ll start with the obvious - Senpi announcement was a bomb nobody asked for (or maybe someone did?). It was akin to a soft rug pull, when even this next pivot could have been done without damage.

Most startups don’t fail because the idea was bad. They fail because the problem didn’t matter enough to people. And because they were not able to make customer journey enjoyable. You may have heard of Customer Value Chain (CVC)

For the first time ever, having an idea and the will to bring it to life is enough. You don’t need to code. You just need curiosity, taste, and the guts to experiment. And that’s why I believe we’re entering the Decade of the Marketer...