For the first time ever, having an idea and the will to bring it to life is enough. You don’t need to code. You just need curiosity, taste, and the guts to experiment. And that’s why I believe we’re entering the Decade of the Marketer...

Everyone in DeSci seems to have adopted the pharma corporate jargon upgraded with crypto babble to make impossible for anyone to understand what any one project is trying to accomplish.

It used to be obvious when starting a business - the main worry and focus was actually marketing and sales.

Community is great lever if you can build a genuine one. This essay is for those of you who are new to building communities or are just thinking about ...

In my experience, a startup of any type with a team full of engineers and (hopefully) designers only needs to hire for two roles.

I don't know so few lean into podcasting. Podcasting RSS feed is actually one of the most decentralized mediums with an effectively transferable audience.

The best startups and companies do everything around distribution and innovation themselves. That's how they learn about the market and their target customers. That's how they build that sixth sense for good or bad adjacencies, good and bad features, partners, distribution channels, etc. You can't f

Ride both sides. Why Only Two Things Matter? I talk a lot about the distribution part of the startup/business highway, because that's the part which is ...

If you have spent some time in the crypto space, you might have seen it - there are only two ways to win crowds' attention - shameless hype and promi...