Habits are the compound interest of product. Variable reinforcement is the invisible architecture beneath that magnetic pull of many Web2 apps. Ignore it and you’ll ship a polite tool that users forget by Friday.

Most startups don’t fail because the idea was bad. They fail because the problem didn’t matter enough to people. And because they were not able to make customer journey enjoyable. You may have heard of Customer Value Chain (CVC)

For the first time ever, having an idea and the will to bring it to life is enough. You don’t need to code. You just need curiosity, taste, and the guts to experiment. And that’s why I believe we’re entering the Decade of the Marketer...

Let's now have a look at four other popular cycle theories and how they apply to our current situation for Web2 and Web3 companies? Which sectors or even niche verticals are in the early stages of what cycle and which are in the later sta...

A manifesto for what Paragraph could become. What Will Actually Get Writers Paid in Web3?This is what we all want. Get writers a way to live off their writing. But let’s be honest: no platform will magically make writers rich just by integrating coins or NFTs.

Today, I have to come back to big lie many founders seem to believe - that is what we can control. The sad truth is your team doesn't control most of the metrics you're measuring them against. And when you set goals they can't influence, you're ...

Series exploring where Web3 stands from the perspective of tech and capital cycles and how different proven theories can help builders and founders understand what's happening and what is possibly coming.

Everyone in DeSci seems to have adopted the pharma corporate jargon upgraded with crypto babble to make impossible for anyone to understand what any one project is trying to accomplish.

The large part of early success in anything is choosing the right and as narrow as possible target market. Why? That choice determines everything ...

Is reciprocity needed in web3 space? I would say definitely yes! Reciprocity is needed in any space where bonds are formed between humans ...

diverse team can do it! You can’t do anything great with the wrong team … remember it! Today I want to muse about team and why it's essential to think ...

Degentleman is not the same as points farmer (or is it?) First, you should know that I always hated the type of attention/points farming for future airdrops or whitelists...