The Coop Records podcast is back with a must-listen to episode featuring the hottest consumer app in crypto - Rodeo.
We've been long-time supporters of Rodeo posting all of our songs and couldn't be more stoked to see it experiencing a huge uptick this week. We went deep on their product journey and building an onchain app for mass adoption.
We’re joined by the founder - @saturnial - to discuss building a seamless product thats designed for the real world.
We cover network effects, onchain referrals, social graphs and philosophies to building the best app possible.
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Combine that with our newest product update and we're doubling down on ways to earn ownership in our record label.
Starting today - collectors can stake our song tokens (IJN and DAYS) to earn COOP. You'll earn 1 COOP point for every 100 song tokens staked, so make sure to take advantage while supplies last!
The goal here is to create a stronger feedback loop after someone collects a song and earns a token reward. We've noticed that a very high percentage of collectors opt to sell their reward instead of hold it, and this is our first of many efforts to provide a more clear value prop as to why you should hang onto the song tokens that we have such deep care for.
In short - staking song tokens earns COOP - used to vote on which collectibles should be upgraded to new song tokens on cooprecs.fun
We're planning on rewarding stakers in other ways as well, but think about staking as a more passive way to earn COOP on top of collecting and supporting new music on the daily.
Keep in mind - every mint on Coop Records is used to buy back our song tokens and run campaigns on new music and artists joining the fold. We want to create a system where our community recognizes the power of onchain cash flows and our ability to empower the biggest songs in our catalog with programmatic buy-backs.
That's why we're doubling down on Boost v2 - our newest underlying protocol upgrade which allows us to offer more dynamic rewards for collecting. It's currently in it's earliest stages so we're beta testing it with a select few releases on the site before rolling it out across all our campaigns moving forward.
This means being able to claim multiple rewards if you mint multiple editions.
It also means assigning a fixed % back regardless of changing token prices - so buyers can always know what rebate % they're…
But wait - what about the music?
Don't worry. We dropped 11 new tracks this week including the coveted "Peach" by salute x Sammy Virji and a genesis track from Emmit Fenn with 100m streams on Spotify.
Combine this with exclusive tracks from MPH and Gentlemens Club and we're seeing the perfect storm for onchain music.
I truly couldn't be more proud of the music we're bringing into this world and its only going to get bigger and better in the months to come. So thank you for being a part of Coop Records and we look forward to building this community record label in tandem with you.
Just Dropped
salute - softly (with Léa Sen), salute - Shield (EP), Emmit Fenn - Control, MPH - Breathe, KLO - SHADOWS (feat. Alexx Young) (VIP), Gentlemens Club - Policia VIP, Harrison First - BAD, Jagwar Twin - Dumbledore
Did you know you can earn songcoins for collecting? Check out our custom Boost Inbox.
Join the club or subscribe to the FREE tier here.
This week we welcomed Emmit Fenn and KLO to the Coop Records family.
Check out all of our artists here.
Coop Records Podcast: Rodeo’s 5 Year Consumer Journey
Rodeo is the hottest consumer crypto app of 2025. This week we were joined by the founder - Kayvon - to discuss building a seamless product that's designed for the real world. We cover network effects, onchain referrals, social graphs, and philosophies to building the best app possible!
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You're all caught up! See you next week.
Collect this post as an NFT.
