Cover photo

The Ultimate Unfair Advantage

Startup within a Big Company

The ultimate unfair advantage: startup speed and innovation + corporate resources and distribution.

Virtually no “startup within a big company” works, but when it does, it’s like capturing lightning in a bottle.

Coinbase’s Base L2

Coinbase’s Base is a prime example of this – Brian Armstrong created an incredible culture that allowed Jesse to build a scrappy startup within the walls of a $60B public company.

The result? A cutting-edge blockchain product with $6B TVL, 500K DAU, and expands Coinbase’s reach globally.

The Startup Curve

But Base’s journey wasn’t a straight line, it was a relentless march through failure and iteration, the startup way.

Excited to see them keep building!

Collect this post to permanently own it.
Cryptso’s Casts logo
Subscribe to Cryptso’s Casts and never miss a post.
  • Loading comments...