Startup within a Big Company
The ultimate unfair advantage: startup speed and innovation + corporate resources and distribution.
Virtually no “startup within a big company” works, but when it does, it’s like capturing lightning in a bottle.
Coinbase’s Base L2
Coinbase’s Base is a prime example of this – Brian Armstrong created an incredible culture that allowed Jesse to build a scrappy startup within the walls of a $60B public company.
The result? A cutting-edge blockchain product with $6B TVL, 500K DAU, and expands Coinbase’s reach globally.
The Startup Curve
But Base’s journey wasn’t a straight line, it was a relentless march through failure and iteration, the startup way.
Excited to see them keep building!
Collect this post to permanently own it.
Subscribe to Cryptso’s Casts and never miss a post.
- Loading comments...