Maybe you just started a new DevRel role and want to make a hackathon plan to impress your founder. Maybe you are in charge of marketing and you are trying to win developer's hearts and you heard devs love hackathons. Maybe you are in a telegram group of DevRels and it's gone too quiet so you ask the age-old question: HOW DO YOU MEASURE HACKATHON ROI? (Return on Investment for the non biz folks) As a hackathon anthropologist, dev, and spreader of developer joy, I am here to answer that for yo...