Crypto Protocols without incentives are little more than glorified "decentralized databases." They primarily store domain-specific data, such as social interactions or user activity, and beyond that, they offer little utility. This is problematic because a "decentralized database" on its own lacks a compelling product-market fit: it is slow, expensive, and, ultimately, provides minimal value compared to more efficient Web2 solutions.

Because these crypto protocols are just data storage layers, they have to rely on applications to drive any meaningful usage. However, relying solely on the application layer to achieve product-market fit is risky in a decentralized environment. The data stored in such crypto protocols is inherently portable, which means any application built on the protocol—even one that successfully attracts users and grows—can see its hard-earned data and network effect being siphoned away to competing applications. This is a fundamental issue in a non-cooperative game among application developers, where no one has a true incentive to contribute to a shared, decentralized resource if they cannot capture value from it.

Consequently, decentralized databases become unattractive to developers. Why invest in building an application if any competitor can just fork or freely tap into the data you generated? This challenge is exacerbated in the early stages of a protocol, where gaining distribution and building a user base is especially challenging without a clear value proposition.

To counteract this issue, crypto protocols are often forced to build their own applications to bootstrap liquidity and usage. In doing so, they hope to kickstart activity and prove that their "decentralized database" has value. By creating a vertically integrated application that relies on the protocol, they can generate the initial momentum required to attract users, liquidity, and, eventually, third-party developers.

However, this approach comes at a cost: it can be hostile to other application developers who might otherwise want to build on top of the protocol. When the protocol—acting as both the infrastructure and the application—dominates the ecosystem, it can deter third-party social apps from entering. The resulting ecosystem ends up being more centralized around the protocol’s own application, which is far from the vision of a thriving, open, decentralized platform.

Incentives are the missing piece of the puzzle. Crypto Protocols need mechanisms that actively encourage participants—users, developers, curators, and others—to engage with the system. Properly designed incentives create a positive-sum game where everyone benefits from the growth of the protocol, not just the original developers. Incentives can motivate developers to build applications without fear of losing value, as they can earn rewards that align with their contributions to the protocol. They can also encourage users to adopt the protocol, provide liquidity, and contribute to its success.

Several well-known crypto protocols have successfully embedded incentives to align participants and drive growth:

1. Automated Market Makers (AMMs): AMMs like Uniswap have created powerful incentives for liquidity providers. By allowing anyone to contribute liquidity to a pool and earn a share of the trading fees, AMMs have effectively bootstrapped liquidity from a wide range of participants. This model ensures that liquidity providers are directly rewarded for their contributions, creating a self-sustaining ecosystem where traders benefit from deep liquidity, and liquidity providers are incentivized to keep participating.

2. Bitcoin Mining: Bitcoin's proof-of-work consensus mechanism is an excellent example of incentive design that aligns network security with participant rewards. Miners are incentivized to contribute computational power to secure the network in exchange for block rewards and transaction fees. This incentive structure has helped Bitcoin maintain a high level of security and decentralization, as miners are directly rewarded for their role in securing the network and validating transactions.

3. Prediction Markets: Decentralized prediction markets like Augur or Polymarket incentivize participants to provide accurate information by allowing them to bet on future outcomes. Users are rewarded for their accurate predictions, which, in turn, ensures that the market reflects the most probable outcomes. This mechanism encourages participants to contribute valuable insights, and the collective intelligence of the market benefits everyone by providing reliable forecasts.

Instead of merely being a "decentralized database," a protocol with well-designed incentives becomes a dynamic ecosystem with growth mechanisms built into its core. This transforms the protocol from passive infrastructure into an active agent of its own growth—one that has the capacity to solve cold-start problems, attract developers, and, ultimately, build genuine network effects.

For decentralized social crypto protocols, financialization and incentive design are not just optional features—they are necessary components to foster growth, ensure sustainability, and avoid the stagnation that has plagued many "decentralized databases" in the past. By embedding growth mechanisms and incentives at the protocol level, we can enable a more cooperative, thriving ecosystem that aligns the incentives of all participants, rather than relying on one-off applications to create value in isolation.