A place for writers and creatives.

Why You Should Not Set Goals

In one of the most interesting books I've ever read, Why Greatness Cannot Be Planned: The Myth of the Objective, authors Kenneth O. Stanley and Joel Lehman dismantle the widely-held view that to accomplish anything of importance, you must first set it as an objective—a specific goal with clear, legible, preceding steps. Our reliance on objectives is everywhere, from education to business, government to finance, and even science, art, and technology. Even the word objective encompasses a dual ...

Curator Economy, Not Creator Economy

"Publishing" is a word that no longer makes sense. What is missing in the "creator economy" is a strong curatorial element. Good work must be created, and it must be identified, amplified, and stored for the future.

In Praise of Going Slow

Instead of 10x Thinking, consider /10 Thinking. What if, instead of going 10 times bigger or 10 times faster, you went 10 times smaller? Or 10 times slower? What would you create?

Is There an Ideal Writing Pace?

A lot of writing advice boils down to the same idea: go fast. But writing pace, like voice, is an individualized component, and that exploring different paces can unlock your best work.

Against the Creator Economy

There is a Catch-22 in the “creator economy” and it goes like this: publish consistently at a high velocity (preferably every day) so that you get enough eyeballs so that enough people subscribe so that enough people pay you so that you can create full-time so that you have enough time to publish co