WOooosh!! It's been a bonkerz couple of weeks onchain hasn't it? Between agents, memecoins, agent memecoins, the post-election market, and the increasing cross-polination of FC and CT...I can't be the only one with charts on fullscreen.
There's no launch this week, but the oven is hot and I want to shed some light on what's cooking.
Our stated mission is to invent technology to help onchain creatives grow. The core problem to solve is distribution. While Zora's feed/referral system has led to more organic discovery, it remains challenging for creators to grow and find their audience. The mania around memecoins has creatives feeling burned. It's a struggle to capture even a fraction of the attention and dollars aggregating around what everyone admits is mostly hot garbage. $ENJOY is here to help.
We've come to view $ENJOY as a metagame around onchain creating and collecting, and are finishing a new allowance system and leaderboard built to lean into this framework. I'll provide more detail when I announce $ENJOY V2, but here are some key notes:
Active Zora users will receive an allowance; no requirement of 500K $ENJOY to play
Allowance no longer ranking-based
New base allowance criteria based on Zora activity
New multiplier based on holdings
Leaderboard based on $ENJOY received and distributed
We believe removing friction and improving incentives will onboard enjoyoors, increase high-signal activity, and ultimately ensure $ENJOY lands in the right hands. $ENJOY V2 will be more engaging and rewarding for those who participate.
In addition to $ENJOY V2, we're also working on:
A Zora "expansion pack" purpose-built to accelerate onchain enjoyment
A tool to incentivize community content creation
Something autonomous
I'll spill more details when these things are closer to launch, just know that they're each geared around distributing creativity in novel ways.
No product launch = no promo mint. That said, there's plenty to enjoy on the enjoy.tech homepage. Mint any token there, including the phenomenal creature below, to claim $ENJOY.
Because of the incoming $ENJOY V2 upgrade, we're extending Season 5 to November 25, at which point the new system will be implemented. Keep earning and distributing that sweet sweet $ENJOY.
