WOooosh!! It's been a bonkerz couple of weeks onchain hasn't it? Between agents, memecoins, agent memecoins, the post-election market, and the increasing cross-polination of FC and CT...I can't be the only one with charts on fullscreen.

There's no launch this week, but the oven is hot and I want to shed some light on what's cooking.

Our stated mission is to invent technology to help onchain creatives grow. The core problem to solve is distribution. While Zora's feed/referral system has led to more organic discovery, it remains challenging for creators to grow and find their audience. The mania around memecoins has creatives feeling burned. It's a struggle to capture even a fraction of the attention and dollars aggregating around what everyone admits is mostly hot garbage. $ENJOY is here to help.

We've come to view $ENJOY as a metagame around onchain creating and collecting, and are finishing a new allowance system and leaderboard built to lean into this framework. I'll provide more detail when I announce $ENJOY V2, but here are some key notes:

• Active Zora users will receive an allowance; no requirement of 500K $ENJOY to play

• Allowance no longer ranking-based

• New base allowance criteria based on Zora activity

• New multiplier based on holdings

• Leaderboard based on $ENJOY received and distributed

We believe removing friction and improving incentives will onboard enjoyoors, increase high-signal activity, and ultimately ensure $ENJOY lands in the right hands. $ENJOY V2 will be more engaging and rewarding for those who participate.

In addition to $ENJOY V2, we're also working on:

• A Zora "expansion pack" purpose-built to accelerate onchain enjoyment

• A tool to incentivize community content creation

• Something autonomous

I'll spill more details when these things are closer to launch, just know that they're each geared around distributing creativity in novel ways.

No product launch = no promo mint. That said, there's plenty to enjoy on the enjoy.tech homepage. Mint any token there, including the phenomenal creature below, to claim $ENJOY.

Because of the incoming $ENJOY V2 upgrade, we're extending Season 5 to November 25, at which point the new system will be implemented. Keep earning and distributing that sweet sweet $ENJOY.

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