Last week, I wrote about how this newsletter will shift its focus to sharing more of the thinking and process behind our upcoming product launches. Incidentally, I also announced the upgraded enjoy.tech, but didn't go into any of the thinking and process behind it. This week, I will!
The new enjoy.tech includes a light design system refresh, reorganized site architecture, and several other changes to improve UX. Most exciting is the new homepage with ecosystem stats and a feed, built on Zora and Boost, of curated community art.
Users who mint through the feed can claim $ENJOY. While we only support one boost per user now, we'll soon be able to reward collectors with $ENJOY for multiple mints.
We built the feed with two primary goals:
Provide distribution for creatoors
Prototype an $ENJOY-centric UX
Since the launch 9 days ago, the feed 875 boosts were claimed with 944 total mints. We feel great about the distribution so far and want to track the downstream impact these mints have via referrals on Zora's feed.
While we mostly kept design language consistent with Zora's, there are a few $ENJOY-centric tweaks:
Replaced the comment counter with a tip counter
Ranked comments by tip size
Removed comments w/o tips
Removed comment text
Most comments are weaksauce and/or tips, so we removed them to keep the feed clean. We ranked tips to give collectors a small space to flex, and would consider adding comment text back if we feel the space is an incentive for higher-quality comments. For now, the idea of showing a token's biggest tippers felt more interesting because collectors often tip more than they paid for mints.
We want to scale distribution, so a hand-curated feed won't cut it forever. This iteration of the homepage will serve as a month-long experiment to help us evaluate activity and behavior on the site. After, it's likely that we'll serve dynamic content based on $ENJOY activity. Because $ENJOY's initial and continued distribution is to a focused audience (Zora users), transactions represent not only financial, but social information. We believe this information can help power novel discovery and distribution.
With Farcaster frames, an overhauled tipping system and leaderboard, and distribution-first Zora expansion packs on the horizon, the next few weeks will be filled with enjoyment. It will also be filled with enjoyable mints.
To mark each launch, we'll collab with community creatoors on drops released through our new Zora account. I kicked off the collection with a piece of my own to celebrate the new site: Enjoy (dot) Tech!!!
Visit enjoy.tech and mint from the feed to claim 1K $ENJOY.
Season 3 & 4 claims are open until Monday, October 21. Visit enjoy.tech to claim!!!
The Season 5 earning period is live through November 18.
