Fer Caggiano

And Why Even Seasoned NFT Enthusiasts Will Love NFTs 101

If you’ve been following my journey in the NFT space, you know how passionate I am about helping others navigate this incredible technology. Through my blog, talks, and social channels, I’ve shared a lot of my insights, stories, and lessons from over three years in the NFT world. But now, I’ve taken it a step further.

I’ve compiled my most valuable insights—many of which I’ve never shared publicly—into a single, comprehensive resource: NFTs 101.

What NFTs 101 Offers You

If you’re already in the NFT game, you might be wondering, What’s in this for me? Well, this book isn’t just a beginner’s guide. While it’s perfect for newcomers, it’s also a curated collection of knowledge designed to deepen your understanding and give you fresh perspectives on the Web3 space.

Here’s why NFTs 101 is worth your time:

Exclusive Insights: While my blog articles touch on various topics, this book dives deeper into areas I haven’t fully explored publicly—like the evolution of artist contracts, the significance of provenance, and advanced strategies for navigating the NFT world.
A Structured, All-in-One Resource: Think of it as your Web3 handbook—a single place to find step-by-step guides, industry trends, and inspiring stories without scouring the internet.
Learn and Share: Even if you’re familiar with many concepts, NFTs 101 is perfect for introducing friends, colleagues, or family members to NFTs. It’s a great gift for someone curious about the space but unsure where to begin.

from the chapter "The Value of Provenance"

The NFT community thrives when we empower others to join and grow alongside us. Sharing NFTs 101 with your network is more than just helping them understand NFTs—it’s about building a stronger, more informed Web3 community.

Many people feel overwhelmed by the jargon, the technology, or the idea of stepping into the unknown. This book bridges that gap, making the world of NFTs accessible and exciting for everyone, whether they’re artists, collectors, or simply curious about this evolving space.

from the chapter "Investing in NFTs" - we can always use a reminder

An Invitation to Join the Movement

As someone who’s been part of this journey since 2021—onboarding hundreds of people and speaking at major NFT conferences—I know how transformative this technology can be. NFTs 101 is my way of passing on that knowledge, helping others avoid common pitfalls, and encouraging them to see the limitless potential of Web3.

So, here’s my ask:

Grab a copy for yourself if you haven’t already—it’s the most curated and complete version of my insights.
Gift it to someone curious about NFTs and help them get started with confidence.
Share it with your network to spread the knowledge and excitement about the NFT space.

Together, we can continue to build a community that values creativity, innovation, and connection.

Let’s onboard the next wave of creators, collectors, and pioneers. NFTs 101 is the perfect place for them to begin—and even for you to rediscover why this space captured your imagination in the first place.

from the chapter "Marketing your NFTs and Building a Community"

THANK YOU! Now to business:

NFTs 101 is available exclusively on my website!

It is available as a digital download at $9,99 and I ask that IF you share it with friends, please pay for the extra copies. I have been selflessly helping the community for over three years and I could use the financial support now. It will take about 250 copies to cover my rent 😅

You are also welcome to buy my art 😉