Welcome to the first edition of my Growth Stories newsletter!
For those of you who don’t know me, I’ve been in the space for close to 3 years now. Fresh out of Uber, launching new products across 10+ markets, the crypto space looked like a whole different ballgame back then.
So I delved right in. Experienced my first bull run at Tempus, a fixed-interest-rate protocol, running marketing for their IDO & mainnet launches, then ran all-things content in the infrastructure space while at Fleek.
Why Paragraph?
I was initially torn between Substack, Mailchimp, beehiiv and a few others but my heart still lied on-chain.
Mirror.xyz just didn’t have enough functionalities, while beehiiv was completely off-chain. That’s how I landed on paragraph.xyz, a fully customizable combination between the two.
It offers a tailor-made newsletter experience with the added benefit of easily integrating on-chain. I'll be dedicating an entire edition to what sets it apart.
The State of Web3 Marketing
Web3 marketing has come a long way since the early beginnings of the last bull run, when we were used to incoherent strategies and settled for the “let’s see what sticks” approach.
2 years later, we’ve got cross-chain analytics to build the right user persona, customizable referral modules to integrate with existing distribution platforms, and a more mature web3 social scene. Yes, I’m talking about the latest Farcaster craze.
In this section, I’ll be outlining successful marketing tactics deployed every week.
GrowthBeast Consulting
I’m also officially launching my growth consultancy tackling full go-to-market strategies, business development, brand positioning & content marketing, as well as token-launch LBP strategies.
DM me on Farcaster @growthbeast.eth & let’s jumpstart your growth! For those still unfamiliar with the web3 social network, you can easily sign up using the link below.
👉 Farcaster Sign-up
