Growth Stories
The goal of Growth Stories is to bring you the latest updates on web3 marketing every week.
An Intro To Growth Stories
Welcome to the first edition of my Growth Stories newsletter! Discover the latest web3 marketing tips every single week.
We recently sat down with Apurv, co-founder of Intract, and dove into the intricate art of scaling user acquisition while also retaining loyal community members. Spoiler alert: throwing a few airdrops around and calling it a day is not it. Ready to learn how Intract has become one of the go-to platforms for user acquisition and engagement in web3?
While I’m not the first (and won’t be the last) to experiment with this format, here’s why I think the 15min podcast works: telling guests to keep it concise—to distill their experience into 1-2 minutes—forces clarity. In fact, it often results in a more direct and informative listening experience than a typical 50-minute podcast. While I enjoy hearing about someone’s Princeton days and their Kilimanjaro adventures, my main goal is to learn how to grow my project. And in 15 minutes, I can get th
Zora’s pivot has shifted its focus from traditional artist tooling to building a social experience. Concepts like "editions," "collections," and "collectors" now feel outdated within Zora's new framework. Today, Zora is more about discoverability and network-driven media interactions—much like how creators on Instagram or YouTube create content for visibility within the platform's ecosystem.
Plan a multi-hour mega-Space right during your token launch. Invite investors, KOLs, angels, thought leaders, partners, industry peers, and - don’t forget - the exchanges. The goal? To get people to see you on a Space with all the big names they already follow, talking about your project and the just launched token, all while you’re the host. This creates a compound effect, and by the end, your audience sees your token launch as the next big thing.
One of the most frustrating aspects of building in Web3 is dealing with a community that gets upset over delayed token launches or unmet token promises - often holding projects to sky-high expectations, regardless of current market conditions.
In crypto, Telegram is king. Forget email—TG is where all the action happens. But after conferences, your inbox can feel like a never-ending scroll of chaos. So, how do you manage an avalanche of chats without losing your mind?
Here are some insights and tricks we’ve learned from growing the LinkedIn page of the largest web3 accelerator.
Imagine reading the latest news and instantly seeing a one-click frame reminding you to finish your Amazon purchase or mint an NFT you liked on X—all without leaving the tab or being redirected.
Throw a multi-tiered panel event - Move beyond sponsored events where the same speakers discuss the same topics.
Everyone's obsessed with one question: what metric should I follow for my project?