Attention is prime real estate these days, and with everyone dealing with varying levels of ADHD (myself included), I thought, why not flip the script on the traditional podcast format? Enter what I like to call the Minicast.
Not the sexiest name—I know, still working on that (patent pending).
This idea started last year during the bear market when I noticed two glaring gaps in the podcast ecosystem:
A lack of valuable, digestible information about fundraising in tough environments like the bear market.
A shortage of straightforward, bite-sized audio content—especially in sectors like auditing.
So, I began interviewing startups about their fundraising journeys at the Angel, Seed, and Pre-Seed stages, aiming to keep each episode under 30 minutes. While those early recordings are still unpublished, I used the lessons learned to shape the current podcast format with Growth Stories—a 15-minute Minicast packed with actionable insights on Web3 marketing tactics and takeaways.
And guess what? It’s been working great! Our first episode received over 130 organic mints, and the best compliment I’ve ever received: someone told me it was the first podcast they listened to all the way through in one go. Hands down, my favorite feedback to date.
Why 15 minutes?
Is that really enough time to deliver rich, meaningful content? While I’m not the first (and won’t be the last) to experiment with this format, here’s why I think it works: telling guests to keep it concise—to distill their experience into 1-2 minutes—forces clarity. In fact, it often results in a more direct and informative listening experience than a typical 50-minute podcast. While I enjoy hearing about someone’s Princeton days and their Kilimanjaro adventures, my main goal is to learn how to grow my project. And in 15 minutes, I can get the same value I’d get from a full hour of chatter.
Maybe you won’t agree, but so far, no one’s asked for more. 🤷 Feel free to change that in the comments below.
What's the latest in web3 marketing?
🏙 Towns now enables users to create free towns for the first 100 users.
🌠 Galxe has integrated TON blockchain.
🌐 Yield Guild Games onchain guilds are now on Base.
🤝 Permission introduced the Survey feature.
🎙 Growth Stories Minicast
Alex and Laura are hosting the first web3 marketing minicast, where they share the best growth insights... in 15min or less. We practice what we preach ;)
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🐾 Growth Stories Advisory 🐾
We've launched our growth consultancy tackling full GTM strategies, brand positioning, content marketing, and token-launch LBP strategies (Growth on Farcaster included).
DM us on Farcaster or Telegram & let’s jumpstart your growth!
