Is Crypto UX doomed with Ads?

So many of you have messaged us showing support for our latest edition, and we can't express how much that means to us. Thank you!

This week, we're diving into a controversial topic: ads. Specifically, an "ugly thesis" about their future in the crypto space.

We're bombarded with ads every day, everywhere we look. I mean, when was the last time you had a pleasant experience on Instagram, let alone on Twitter?

Brace yourselves—this might be the worst idea you've ever heard. Imagine encountering ads while sending tokens. Yes, you read that right. 

Imagine a world where you're sending USDC to your fiancé and have several options to choose from:

1. Reduce Transaction Costs: Watch an ad to shave off 10% of the cost.

2. Speed Up Transactions: Watch an ad to speed up the transaction, similar to paying for transaction priority during the last bull run.

Lovely, right? If you're as outraged as us, how likely are you to think that this is coming? Let us know in the comments or message us on TG - we'll release the results next week.

Alex is hosting the first Web3 Marketing minicast, with each episode packed with insights from top creators, marketers, and founders in the space... all in under 15 minutes.

There might be. Ads are not inherently bad - they do remain one of the best monetization tools to date - just look at Netflix and Hulu bringing back those pesky packages "without ads," as if we didn't sign up for that thesis in the first place.

What about ads onchain? Orrr... on Farcaster? 👀

We've seen something cool being built lately, and best of all, by a lemon 🍋 .

Che cosa? Limone.eth, one of the most reputable builders on Farcaster recently built a cool way for projects to be featured in well, you guessed right... a frame 🖼 .

He designed a billboard-style frame with nine tiles where brands can pay for a spot and gain visibility in one of Farcaster’s top channels. This new approach offers a fresh way for brands to engage with Farcaster, moving beyond the platform’s previously limited options and reducing their reliance on channels as the primary growth engine.

But frames don't have to be limited just to Farcaster... imagine reading the latest news and instantly seeing a one-click frame reminding you to finish your Amazon purchase or mint an NFT you liked on X—all without leaving the tab or being redirected.

As web3 adoption grows, this seamless approach to marketing and user experience could soon become a natural part of our daily digital interactions.

Collect our newsletter & if we reach 100 collects (it's FREE), Alex will get a Growth Stories tattoo.

Alex and Chiara are organizing the 2nd edition of the Web3 Marketing Lounge at Token2049 in Singapore. With over 600 registrations, it's set to be the largest meetup of web3 marketers at a crypto event!

Mint Your Pass Here to Confirm your Spot!

Sign Up 👉 https://lu.ma/nbfxcx4k

The latest in Web3 Growth Startups

✔ Permission.io released a new product update, making it easier for users to discover more brands and rewards.

⛓ Absolute Labs now fully supports three additional chains—NEAR, Base, and Linea—alongside Ethereum and Polygon.

🤖 Utilify Labs launched two new products, Yuti Bot and Wink, enhancing the blockchain experience for their users.

🔓 Unlock Labs introduced a convenient email-based login feature for Unlock accounts.

🍄 Bello now allows you to broadcast messages to Warpcast users. Paid users can automatically send up to 5,000 messages per day to any FID.

We are launching our growth consultancy tackling full GTM strategies, brand positioning, content marketing, and token-launch LBP strategies (Growth on Farcaster included).

DM us on Farcaster or Telegram & let’s jumpstart your growth!