Ethereum is going through a transformation.
Each and every day, Ethereum continues to move towards a more scalable network. And it's no secret it's a rollup centric future, with the Superchain leading the way.
But before going any further I want to talk a little about myself...
I've been in hanging around in the Ethereum ecosystem for 8+ years.
I slept on the streets for 3+ months during Occupy Wall Street.
I believe Ethereum is the world's best chance for disrupting the status quo.
What I'm trying to say is that I'm a bit of vagabond with a rebellious spirit, mixed with a strong tendency to romanticize the future. My ego tells me I have a good sense of the world around me, seeing it for what it is, while still maintaining optimism that we can change the future for the better.
Which is why I believe in scaling Ethereum, not because it's easy, but because it's hard.
As this centuries pioneers I believe it's our responsibility to help bring others into the Superchain Era. To clearly paint a vision for a better tomorrow. To be the change we want to see in the world.
If you take a step back and look at everything we've accomplished in recent years it's astounding.
But the jobs not done - it's time to layer up!
Layer Up Values
Every great movement starts with a set of core values - a mythos to bring the people together.
Build An Experience: Don’t talk about what’s possible. Create what’s possible.
Stronger Together: The Superchain is only as strong as it’s weakest link. Don’t over optimize on a single rollup, protocol or company. Find win/win opportunities for long-term sustainability.
Foster Community: Blockchains are an expression of relationships between people. Create space, both technologically and culturally, for those networks to strengthen and grow.
These are the values I think are worth bringing into the emerging Superchain era. There is probably more, and perhaps even better ones, but these are the ones I consider essential for Ethereum to be a success.
Why Layer Up?
Now is the time to help usher into the next evolution of Ethereum - The Superchain Era.
To build a culture around the Superchain experience. From the literal signing of cross-chain transactions to the feeling that comes with being a part of something bigger.

We’re entering a moment in time where Ethereum can realize it’s full potential of having an outsized impact on coordination, culture and commerce.
We layer up ↑ because now is the time.
This Year's Onchain Summer Theme ↑ Layer Up
The Layer Up initiative is more than simply technical or operational. It’s the meme’ification of the emerging Superchain meta. A reshaping of the collective mythos. A new narrative.
A narrative that everyone can be a part of.
The Dawn at Delivery short film marks the start of this new meta.
Every mint was a small celebration of Ethereum’s rich culture. A moment in time where people’s understanding of Ethereum and the Superchain was shifted. Not from boring technical blog posts and ephemeral meme tokens. No, something else.
Art. A vision of our shared future. A call to answer a timeless question…
What’s possible?