The web is for lurkers. User generated content drives most online activity today. The creators and engagers provide sites with this content, and an audience of lurkers bring in the revenue. Fortunately for the bottom line, lurkers outnumber the creators over 100 to 1. Crypto historically hasn't catered to these passive users, with its communities comprised solely of active token holders. For crypto apps to reach the broadest audiences, they need more than speculative utility, they need lurkers