TL;DR

• It's easier than ever to launch products to the world but getting attention has never been harder

• Vibe coding and AI are accelerating this trend exponentially

• ProductClank introduces a new approach for builders to achieve distribution and for early believers to bet on those they believe in

• A new way to discover and signal high-quality products and builders is needed

• Introducing "Believer Score" - turning passive appreciation into active signaling

The Distribution Wall Problem

It's incredible what a single entrepreneur can achieve today and how fast products can be built, but let's face it - the biggest problem remaining is distribution. In a world of abundance of software solutions, trying to gain mindshare and attention for your product has never been harder.

Builders are empowered more than ever to create and deliver awesome tools, but discovery remains the biggest challenge.

The ProductClank Approach - Skin in the Game

ProductClank solves this problem by combining discovery with skin in the game. When someone discovers your product and finds it interesting or valuable, they can bet on its potential to gain more mindshare and go viral. They can bet on your chances to keep building the product, grow a community around it, and create value.

Traders and speculators buying the product coin become incentivized to share it organically, creating a win-win scenario where everyone benefits from your product's success.

For every product on ProductClank, community members become believers rather than just casual supporters. Read our full vision for the future of venture building here

Beyond Simple Upvotes: Real Belief Signals

Traditional upvotes are weak signals. Anyone can click a button without real commitment. With bots taking over, it's even less credible to rely on them.

On ProductClank, we've created a more meaningful metric that reflects genuine belief in a product's potential. As traditional prediction markets demonstrate, when people put their money where their mouth is, true conviction emerges.

What Makes Up the Believer Score?

Our Believer Score incorporates multiple signals that collectively measure authentic community support:

1. Upvote Aggregation: The foundation of traditional support metrics, counting total upvotes

2. Token Holder Count: More token holders indicate stronger belief - these aren't just people who like your product, but those willing to invest in its future

3. Distribution Quality: Raw holder numbers can be manipulated, since anyone can simply airdrop or distribute a token to thousands of wallets. We analyze distribution patterns to filter out "fake" vs. authentic support and participation

4. Verified Social Graphs: It's not just the quantity, but also the quality - luckily with social networks like Farcaster, we can factor in social elements and identify high-signal supporters of a product. These individuals are highly regarded by their community and network, and as such their opinion serves as a strong signal for a product/builder's chances of success

This is just the beginning! We plan to iterate and evolve the Believer Score and welcome community suggestions for additional data points to strengthen this critical metric.

Summary

The Believer Score represents a fundamental shift from passive appreciation to active signaling of a product and a builder's success. Join us in revolutionizing how builders launch products and find their audience!

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