Imagine a new sneaker drop selling out in minutes, or a limited-edition designer bag with fashionistas lining up before dawn. We’ve all felt that FOMO when we see something slip away. like. That’s the scarcity principle: when there’s less to go around, we want it more. The Psychology of ScarcityScarcity is powerful in retail because it’s wired into our emotional decision-making.

I opened my phone and saw the news about a “Trump Gaza” video that couldn’t resist. I knew this was meant to trigger. 36 seconds later I couldn’t believe what happened… Someone probably generated and posted it from a fake Trump account. Even Trump wouldn’t post such foolish and incendiary stuff. So I fact-checked it via Google and Perplexity to verify the video’s author. After the research, I thought about writing down my thoughts after reading my conversation with perplexity.ai. I decided to...

I opened Twitter (or should I say X?) this morning, coffee in hand. I got toxic debates, bot-driven spam, and promoted outrage. The problem is the way these platforms are built. It’s time for a network that is different...

Logos and slogans might capture attention, but they don’t build trust. In 2025, the strongest brands will be led by people who live and breathe their mission, creating genuine connections in an automated world.

In the meme coin world, a single meme can catapult a token to unbelievable heights. Dogecoin, Shiba Inu, and PEPE show how internet culture drives speculative mania. We’ve entered an era where every click, share, and second of attention is a currency.

Alright, let’s get real for a second. How often have you sat in a meeting and heard an executive say, “We need to market like Apple”? Probably more times than you’d like to admit. It’s the business equivalent of telling a garage band to “be like The Beatles.” But here’s the thing: mimicking Apple’s old playbook in today’s market is like bringing a knife to a gunfight. Consumers have evolved and the market has changed. Those once-brilliant tactics are yesterday’s news.The Myth of Copying Apple...

Screenshot marketing is a simple but powerful visual tool for increasing customer trust. Unlike polished images, screenshots show your product exactly as it is. No edits, no filters—just the product, front and center. What is to gain? Transparency.

In a world obsessed with perfection, where every brand seems to aim for flawless image and reputation, there’s a secret that can capture attention and build genuine connections: The Pratfall Effect. While we’ve been conditioned to believe that perfection is the ultimate goal, something is refreshing about a brand—or even a person—that shows a little vulnerability. It feels real. Honest. Relatable.

Do you struggle to stay focused and get things done? If so, it's time to try the Pomodoro Technique. This time management method was created by Francesco Cirillo in the 1980s and named after a tomato-shaped kitchen timer. The premise is simple: work for 25 minutes, take a short break, and repeat.

The Stage-Gate process was traditionally used for product development. In my opinion, it also offers a robust framework for managing marketing projects. Using this method, marketing teams can enhance decision-making, and cut risks.