#4 Things That Move

I pick on marketers a lot. That’s just because they make themselves easy targets. I am not actually saying “look out for marketers”, I am saying “look out for people that make dynamic issues seem like static issues”. These are the people that can make sense of something on paper or "in theory" a...

#3 "Nicsmas" and The Best Advice Ever

In early December of 2019, I did something I never do; what I'm "supposed" to. I don't typically run Holiday campaigns but for one of my companies, it made sense to do a "12 Days of Christmas" type thing to sell my R3 program (which is now CFL). On Dec 15th I realized that in order to do 12 Day...

#nicsmas

#2 Brain Sludge and Self Respect

"Most prefer the certainty of misery to the misery of uncertainy" - Virgina Satir In every program in every business and before every speaking gig I do I stress the importance of "open loops"; letting yourself be uncertain about something before trying to make sense of it. Your brain will fight ...

#1 The Adaptive Dilemma

Forget the tech, forget the tools, and forget the "rules" for a second. Look in the mirror.System Reliability and The Adaptive DilemmaThese are the tw...

#adaptive dilemma

#0 Orientation

Welcome,This is a living, breathing document. I do my best to update it when things change or new opportunities arise. You can bookmark it and check b...