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January 31, 2023

Counterintuitive

It doesn't take long for a newborn child to learn how gravity works. Long before they can form words to articulate it, they develop a sense that they're not going float away and if they drop a toy, it'll fall to the ground. All is well in baby world. That is, until, they see their fir...

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January 27, 2023

Force Multipliers #4

“I don't like being pressured into making a purchase. And I'm not alone. The moment we feel pressured to buy, we pull away. And if we're told what to do or what to think, our defenses go up. In other words, buyers don't put much trust in you and your ideas. However, everyone trus...

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#newsletter
January 26, 2023

#16 3C's and Inversion

“Invert, always invert: Turn a situation or problem upside down. Look at it backward.Charlie MungerFirst... Nic Peterson - Wolf Pup #0 @PeterNicson "Start with the end in mind" And"Invert the problem or process"Are very different things. Use them interchangeably a...

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January 23, 2023

The Monthly Letter That Isn't

Secrets, secrets are no fun. Secrets secrets hurt someoneAnyone can see this text because it's part of the preview on the homepage. But...If you ...

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Monthly Letter
January 18, 2023

#15 "...because..."

“A well-known principle of human behavior says that when we ask someone to do us a favor we will be more successful if we give a reason. People simply like to have reasons for what they do.”Robert Cialdini, InfluenceIn his best-selling book Influence, Robert Cialdini shares some research about the ...

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January 18, 2023

Force Multipliers #3

“It pays to keep an open mind, but not so open your brains fall out.”― Carl SaganThis newsletter is about 3 weeks old and I already forgot what day I send the Newsletter. Most of the time I use this as a blog, every so often it's sent out as a newsletter. I explain how this all works here.Whate...

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January 18, 2023

Force Multipliers #3

“It pays to keep an open mind, but not so open your brains fall out.”― Carl SaganThis newsletter is about 3 weeks old and I already forgot what day I send the Newsletter. Most of the time I use this as a blog, every so often it's sent out as a newsletter. I explain how this all works here.Whate...

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January 18, 2023

#14 Patterns

"Values change at scale"Garret HardinSometimes it's very easy to make people a lot more money.Also, did you know that a mouse cannot be the size of an elephant?Those two sentences are directly related. Hear me out.Can you imagine the two animals standing next to each other and then, c...

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January 18, 2023

#13 Not A Control Freak

Control freaks.You know who I'm talking about. The self-proclaimed, "data-driven" "detail-oriented", "perfectionists", and "control freaks"As with any public-facing blog, newsletter, book, etc, I trust the reader has the capacity to extract value while re...

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January 16, 2023

#12 In the Classroom

"A rich mental simulation of the future that allows you to get what you want"-Michio Kaku's definition of intelligenceFriday night, after the Certainty Summit, a CCA graduate asked my opinion on whether they should pursue a doctorate. It might surprise you to hear that I think it&apos...

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