As an expert Web3 marketer, I've had the opportunity to work with many different projects in the cryptocurrency space. While some have been successful, others have not. In my experience, there are a few unconventional reasons that can contribute to a project's failure. Lack of community engagemen...

When I started tweeting from my Twitter account, it felt so weird. I've done this so many times with protocol accounts and yet it felt alien to me. I was trying to 'advertise' myself for the first time. I've grown so used to marketing different protocols that I often found myself asking "what's t...

Surviving in tough times is an achievement that should not be underestimated. In the current bear market for cryptocurrency, it can be easy to feel discouraged and want to give up on your investments. However, history has shown us that those who are able to weather the storm and hold on to their...

As a marketer, I understand the importance of consistency in achieving success. Many people believe that the key to success is constantly trying out new things and taking risks, but I would argue that there is just as much value in sticking to tried-and-true methods. One of the biggest advantage...

Most people wait for a particular time in their life when they'd start doing something. "Oh I don't wanna travel, I want to focus on my work." Nobody's asking you to quit your job and vanish. However, if travelling is really that important to you that you dream about it, there is little reason w...

People will tell you that it's okay to have your schedules all over the place. That's not true. It's not okay. Be an extremist. Rest deeply when you rest, work deeply when you work. Don't half-ass anything.

Trade finance is a type of financial service that allows businesses to pay for goods or services before they have received payment for their own goods or services. It is often used to fulfil short-term capital requirements. Web3 natives, or those who are native to the decentralised web, have an ...

As a marketer in the crypto industry, it can be tough to stay afloat during bear markets. However, there are steps you can take to "bulltetproof your hope" and not only survive downturns, but thrive in the long run. First, it's important to have a support system of people you can rely on for gui...

When I was starting out as a marketer in the web2 world, my first company told me that it's all about having an edge. As weird as it may have appeared in the beginning, I realised that they really weren't joking. Most 'technical' things a marketer knows at the industry-age of 30, he knows at the...

If I had a Euro for each time someone asked me this question, I wouldn't be writing this blog. I'd be chilling in either Croatia or Switzerland. Why those two countries? I just like the landscape and the people. Getting back to the topic. What kind of content to push through? If you're a markete...