As a marketer in the crypto industry, it can be tough to stay afloat during bear markets. However, there are steps you can take to "bulltetproof your hope" and not only survive downturns, but thrive in the long run.
First, it's important to have a support system of people you can rely on for guidance and opportunities. This should include at least three people in your age group working in different fields, as well as a veteran in the crypto industry. Not only will this provide you with a range of resources and perspectives, but it will also allow you to be a mentor or friend to someone else in the industry.
Cash flow is also crucial during bear markets. If you're able to, consider keeping your traditional job part-time to provide a stable income. And don't forget to create an emergency fund to ensure you have enough to survive for at least a year and a half without an income.
In addition to financial stability, it's important to maintain professionalism in your work. This means replying to clients promptly, showing up on time for calls, and generally doing the "damn basics" to ensure a job is well done. This will not only help you retain clients, but also provide you with strong recommendations for future work.
Finally, avoid trying to do too much at once and focus on growing slowly and steadily. While it may be tempting to take on multiple projects at once, it's more important to avoid "fucking up monumentally" and losing everything. By maintaining a steady pace, you're more likely to make it big in the long run.