If I had a Euro for each time someone asked me this question, I wouldn't be writing this blog. I'd be chilling in either Croatia or Switzerland. Why those two countries? I just like the landscape and the people.

Getting back to the topic.

What kind of content to push through?

If you're a marketer working with a protocol or a DAO, you need to first understand the goals of the organisation.

Structure follows strategy

Structure follows strategy is an adage in business studies. I know it because I know people who went into business studies. I would never spend my money on that degree.

If the protocol wants to scale, you want something that's engaging and has the potential to go viral.

If the protocol wants to amass users, you want something that builds a connection with the audience on a personal level.

If the protocol simply wants to keep their users and their reputation intact, you will create something that consistently provides transparent updates.

How to do each is a separate blog altogether.