From NFTs to Memecoins: The Rise of Onchain Media Franchises
Pudgy Penguins has become an iconic case study in the NFT space, not just for the collectible value of its art, but for its ability to evolve into a media franchise that survived the bear market. This success didn’t come by chance—it came through a clear model that allowed their token to act as the core of a much larger ecosystem. While many NFT projects struggled to maintain relevance, Pudgy Penguins found its footing by turning the $PUDGY token into more than just a currency, using it to ex...