It's not the first step in Web3 for Mercedes-Benz.
With Mercedes-Benz NXT project, they are exploring how digital technology like NFTs can open new doors in marketing and customer connection.
And now on Farcaster, launching an NFT collection with Highlight, on Base 
What’s in it for marketers? 
If you are curious about fresh ways to engage customers, take a look at the Mercedes-Benz NXT campaign. By launching these NFTs on Farcaster, Mercedes-Benz is reaching out to tech-savvy buyers and showing how digital tech can mix with luxury branding.
Farcaster: why it matters for your brand 
Farcaster is different because it’s decentralized and supports real conversations, but also because it offers a lot of conversion opportunities "in-feed". This setup helps brands talk directly with customers, and convert their relationship with NFT minting without any friction. The special feature of buying NFTs right as you view them makes the experience smooth and fun.
Minting free and inframe !
Meet new audiences 
Mercedes-Benz’s move onto Farcaster shows a new way for you to run digital campaigns that are both effective and exciting. This approach is especially great for reaching people who love exclusive and tech-forward content.
Join the digital shift 
As Mercedes-Benz combines luxury cars with blockchain, we see a new path for marketing. If you’re a marketing manager looking to use these new tools in your work, or if you want to learn more about making the most of platforms like Farcaster, let’s talk.
F4R is a Social Media Marketing platform for Farcaster and the onchain ecosystem.
It brings to Web3 the best-in-class Web2 social marketing tools, with team management, scheduling, analytics, and more.
