Starting this week, the Farcaster team has released some very interesting updates. Let's unroll them and see how they are interesting from a marketing perspective:
Improvements to Search on Warpcast Web
Sort results by relevance or recency
Syntax to filter by user and channel (from:@xyz and in:/abc)
Advanced settings UI to configure filters easily
Search is getting better on Farcaster, which means that from the user's perspective, it's easier to get what you want, find where a friend or a brand posted something, or understand how some brands might be using different channels in their campaigns. If you find a brand on Farcaster in the food niche, it could be interesting to see what posts they've been sharing on the food channel for inspiration. If they are not, it should be a perfect opportunity for them to start doing so.
It reinforces the importance of using the channels properly now as it'll be much easier to find your posts per channel. If you are posting according to the niches to the channel, you have pretty well defined your topics and tell your customers and community exactly what they will find when they search for a brand in a specific channel. This tool is currently available for desktops only.
Improvement for Warpcast DCs
You can now attach a message when sharing a cast via DC.
You’re also able to send the same cast/message to multiple people and groups. The button will say “Send separately” to indicate.
Now it's easy to share a cast with your friend or customer with a message below explaining why you are sharing it. Whether it's saying "lol" for a meme, making fun of something, or sharing your casts with more people saying, "Here's what you've asked previously," or "You might be interested in what we posted today," this tool is interesting for improving messaging on Warpcast and also for sharing your content with more people. If you combine this tool with a messaging group, for example, you'll have the whole group receiving the cast you are sharing and why you are sharing. This is a very powerful tool to be used on the go on your mobile or while you are on your desktop.
This is Percs review of the latest Farcaster updates from a marketing and commerce perspective. Let us know what you think about the updates and what else these features open up for marketers and commerce on Farcaster.
