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they should invent a day that isn't unprecedented

a critically acclaimed weekly consumer crypto roundup

Cheryl Douglass

Cheryl Douglass

cheerio,

i hope everyone has been well and enjoying my silence as i enjooyed a little no screen euro time. i'm now rested, rejuvenated, and entering q3 armed with nothing but a delusional degree of conviction, a glass of chilled white spanish wine, and my trusty babushka.

xx c


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Internet Explorers got a cute little rebrand and now has its own twitter so make sure to give us a follow! Trump tapped absolute chad JD Vance as his VP, which reignited main character syndrome from a ton of VCs. Etherscan launched blockscan, a simplified and more consumer-friendly version of their flagship product, and Dora announced their $5.5M raise. TON Blockchain will release a new L2 based on polygon tech. The recent ZKsync 3.0 upgrade introduced Elastic Chain, an interconnected ecosystem of L2 networks designed to overcome liquidity fragmentation. Songcamp launched Audiato, a hub for music on Base.

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Orb added support for tips. You can now discover and mint Paragraph articles directly on Interface. Stripe will roll out support for USDC on Base. TITLES announced its latest protocol version, optimized for creator earnings on mints and attribution of sampled media and AI models. The Skill Issue team released a product that lets users deposit SOL and vote on which token should receive the entire pool, with the highest-voted token being allocated once a 25 SOL or 24hr threshold is reached. This aims to address the attention and liquidity dispersion issue in the market. Notcoin announced a Telegram gaming acceleratorRaydium flipped Uniswap in weekly fees.


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Internet Explorers is a weekly rundown live stream where extremely online individuals broadly explore (romanticize, even) new consumer internet experiences.

Live & online Fridays at 10am PT / 1pm ET.

Product Spotlights: Zora Mobile, PartyDAO, Grass, PER.MA

I’ve been recklessly minting and collecting on the new Zora mobile app (beta) and it’s lowkey amazing. You can buy mints with apple pay, double tap to mint, and scroll a feed of creative content as comfortably as you scroll instagram. The current mobile experience is so well done that there are really no UX or wallet barriers to anybody using the product, but there is still a huge cognitive barrier. We're interested to see what the onboarding arc will look like for the next influx of users into onchain social. How do you convince a creator or avid social media user with no prior experience with crypto to care enough to pay $3 to collect something? There's also a ton of room to add in some lower intent actions that could be beneficial to have alongside collecting (likes, tipping, mint comments, profile curation, etc.) Excited to see where the zora team brings this app next.

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The Party team introduced a new creator tool aimed at enhancing onchain media by incorporating liquid secondary markets and perpetual transaction fee capture for creators. Each mint is priced at 0.00005556 ETH with a supply of 10,000 tokens, split into 4,500 for sale, 4,500 for a liquidity pool, and 1,000 for the creator. Once the collection sells out, a liquidity pool is set up on Uniswap, and creators receive a 1% fee on all subsequent transactions. Although marketed as a creator tool, its design suggests it may be more effective as a memecoin launchpad. The entire onchain creator ecosystem hinges on collectors wanting to collect, and liquid secondary markets makes the collecting game way more fun. More collecting, more money for creators, more creating, flywheel activated.

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Grass is a cool new product that lets users earn tokens by sharing their unused internet bandwidth for website scraping, which contributes to building AI training datasets. Users can participate by installing a browser extension, and Grass recently released a dataset of 600M Reddit posts + comments collected from 2M nodes worldwide. The main challenge is determining the data's unit value and ensuring it's enough incentive for continuous data capture, but combining this model with games and consumer products might enhance its appeal. All in all, DePIN is a continuously growing category and tokenized marketplaces like these are expected to be highly disruptive, touching everything from health data, to mapping data, to noise pollution data, to car data

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PER.MA is the first product from the creators of the ERC6551 standard, which basically lets NFTs function as onchain agents. It's a photo exchange network inspired by the 1960-70s Fluxus movement, aiming to connect analog film photography with digital ownership. Users receive a roll of film (a 6551 NFT) to take photos, and the photos you take are all minted as NFTs contained within the account of the roll. Each photo you take also gets sent to 3 other random people, and 1 goes to the “international memory bank” which is a collectively owned archive of all photos on the network. It's a fun experiment and they’re officially going live in a few weeks at FWB Fest. If you want to take it for a spin today you can sign up with the code YOLO.

The Hot Start Problem

Mason's latest article "The Hot Start Problem" was interesting -- he talks about how tokens effectively overcome the cold start problem by generating initial activity, but they create a short window to achieve organic traction and PMF before incentives run out, leading to project stagnation.

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Apps launching with tokens or points systems leverage financial incentives to bootstrap new networks but face the hot start problem which presents its own tradeoffs, such as obfuscating organic traction (aka PMF) , pre-maturely spending the proverbial bullets from the growth gun, and adding friction for accomplishing operational tasks because of the challenges of DAO governance.

Despite these issues, the hot start approach is advantageous in highly competitive markets with known demand (red ocean markets) and networks requiring passive supply-side participation. In red ocean markets, tokens help new entrants compete against established players by quickly growing liquidity (ex: GMX and dYdX). In passive networks, tokens bootstrap activities like staking and liquidity provision more easily.

The choice between cold start (struggling for initial usage) and hot start (uncertain long-term engagement) depends on context, but Mason prefers the hot start for consumer products to combat indifference and irrelevance. To mitigate downsides, he advises apps and marketplaces that launch token incentives for active jobs to be done – usage, gameplay, gig work, services, etc – to take extra steps to ensure that token rewards are going towards organic usage and driving important metrics like engagement and retention.

Watch the full episode:


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Overheard on Crypto Twitter


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Cheryl DouglassFarcaster
Cheryl Douglass
Commented 9 months ago

A critically acclaimed weekly consumer crypto roundup @seedclub im looking into the hot start problem, block explorers adding context, ton ecosystem, pump kingmaking, Zora mobile, depin, and a bunch of new releases https://paragraph.xyz/@seedclubhq/seedclub-network-news-july-16-2024

ted (not lasso)Farcaster
ted (not lasso)
Commented 9 months ago

the feed feels stale these past 2 weeks with attention on X for trump/biden, lack of anything exciting in crypto (sorry, prove me wrong), ethCC, and general summer offlineness. so plz reply with a hot take or an exciting project or something anything that will give @randomerror.eth’s back a break from carrying us all

Chris CarellaFarcaster
Chris Carella
Commented 9 months ago

seed club email got you today. Lots going on. https://paragraph.xyz/@seedclubhq/seedclub-network-news-july-16-2024

ted (not lasso)Farcaster
ted (not lasso)
Commented 9 months ago

yeah, this @seedclub is consistently good along with @joshcrnls's newsletter. what in here excites you most?

Chris CarellaFarcaster
Chris Carella
Commented 9 months ago

TITLES Protocol V2 💫 - Creator Rewards - Onchain attribution for sampled ai models and remixed media

Chris CarellaFarcaster
Chris Carella
Commented 9 months ago

That new PartyDAO stuff is cool too. Still wrapping my head around it or how I might use it.

Chris CarellaFarcaster
Chris Carella
Commented 9 months ago
Inceptionally 🎩  Farcaster
Inceptionally 🎩
Commented 9 months ago

My hot take in MSC channel (maybe CW but important nonetheless…) https://warpcast.com/inceptionally/0xe9451192

Nounish Prof ⌐◧-◧🎩Farcaster
Nounish Prof ⌐◧-◧🎩
Commented 9 months ago

definitely feels quieter -- but I agree it's just a combo of things. CT is quieter as well except for politics. And I've got no hot takes to share at this time.

​wojFarcaster
​woj
Commented 9 months ago

@mazmhussain has been delivering too

yuga.ethFarcaster
yuga.eth
Commented 9 months ago

For Farcaster to be successful there needs to be way more compelling non-crypto content on here

ted (not lasso)Farcaster
ted (not lasso)
Commented 9 months ago

i could not agree more given i have vast interests we ( @nonlinear.eth and i briefly talk about this on a podcast with @dwr.eth re: high quality content that we'll publish later today) not sure what others think

Ox BidFarcaster
Ox Bid
Commented 9 months ago

Completely agree with both of you! I've been in crypto long enough to get tired of talking only about crypto, even though I still want to. Our 'crypto community' is much more than just airdrops, new hot token hunting, or new consumer crypto. Let's create great content that people from all markets want to share here. Maybe we should organize a content competition 😅

IvyFarcaster
Ivy
Commented 9 months ago

yep and many of the active dynamics discourage that / encourage churn

ted (not lasso)Farcaster
ted (not lasso)
Commented 9 months ago

say more?

Jon CommstarkFarcaster
Jon Commstark
Commented 9 months ago

ya we all feel this /stolenfromtwitte is to get more content into the FC ecosystem it starts with jokes and memes but slowly also will bring high qual content

alec.eth is yapping🤠Farcaster
alec.eth is yapping🤠
Commented 9 months ago
ted (not lasso)Farcaster
ted (not lasso)
Commented 9 months ago

actually disagree here there is a very strong culture here, one of optimistic ethereum developers and believers whether or not that's popular culture is a different point that i may not disagree on :) also casting about a status event is inherently low status you get kicked out of high status groups for that

nuconomy.⌐◨-◨Farcaster
nuconomy.⌐◨-◨
Commented 9 months ago

Maybe long-term but there is an entire internet for that already. I enjoy the nook in some of these channels to get into the weeds.

maurelian Farcaster
maurelian
Commented 9 months ago
John PassafiumeFarcaster
John Passafiume
Commented 9 months ago

Summer of Hypershipping by @nonlinear.eth and Co

Raven ✞ 🎩Farcaster
Raven ✞ 🎩
Commented 9 months ago

This. There are so many cool things being built! We’ve made a simple way for founders to increase users by using our storytelling formula to help share WHY people outside of this echo chamber should care about what they’re building Me and @alexhutchi are going to run a pilot with 5-10 founders soon https://warpcast.com/raven50mm/0x37c3c1ae

GarrettFarcaster
Garrett
Commented 9 months ago

RAN FOR FARCASTER PRESIDENT we should make a fake election on Farcaster for most entertaining accounts. Maybe a @bracketgame for the best content creators on Farcaster.

androidsixteen 🌲Farcaster
androidsixteen 🌲
Commented 9 months ago

If you build your core product on the back of service provider startups that haven't been battle-tested or proven themselves, you shouldn't complain when those startups fail and make your product function poorly And it's your job as a founder and the brand behind the product to communicate throughout its lifecycle

kiaFarcaster
kia
Commented 9 months ago

yup, it was 2 months too late. but i'm glad it came at last.

androidsixteen 🌲Farcaster
androidsixteen 🌲
Commented 9 months ago

Wait, why? I would prefer the radio silence over throwing your SaaS providers under the bus

GarrettFarcaster
Garrett
Commented 9 months ago

Soooo what about building on top of Farcaster?

androidsixteen 🌲Farcaster
androidsixteen 🌲
Commented 9 months ago

What whitelabel products are built on Farcaster? Platform risk is a continuum

they should invent a day that isn't unprecedented