i recently asserted that substack is the modern social network platform: creators have a direct relationships, both economic and social, with their followers and indirect yet meaningful relationships with other creators and their associated followers.
as a result, substack has become a place for emerging creators to cultivate highly engaged communities that desire the authentic connections and conversations that substack's design seamlessly supports.
so, what's the onchain equivalent to substack?
hypersub.
hypersub is the economic infrastructure for future communities, the financial rail that empowers creators to build their communities through media and channels that best align with any evolving brand.
like substack, it provides a direct creator-audience relationship that aligns incentives between them: creators earn revenue directly from their audience, instead of through ads or algorithms.
unlike substack, it empowers creators to connect with their audiences limitlessly, well beyond text-based layers.
this emerging generation of creators are dynamic and multidimensional. they build community through a combination short-form and long-form content, text- and image-based content, and static and dynamic experiences.
they do not want to be restricted to only one channel or only one medium.
in the onchain future, hypersub guarantees that creators can connect through as many channels and media as they desire since it is, by design, interoperable.
like substack, hypersub gives followers more control over their experience: users choose exactly which creators they want to support and therefore what content they want to consume.
unlike substack, the user-centric feed experience that hypersub offers can be implemented well beyond one app.
imagine toggling on a "hypersub-only" button on a farcaster app or a zora app, on paragraph or drakula or events.xyz or receipts.
like substack, the feed of each of these app would be filled with high-quality content from hypersub creators to whom followers have already subscribed and from whom users derive value.
but what i find most powerful about hypersub is that it enables followers to derive more than just informational value from creators; it enables followers to derive financial value, as well.
through hypersub's rewards model, followers are incentivized to discover and subscribe to emerging creators in whom they believe. followers, therefore, have a vested interest in a creator's growth and success.
this incentive alignment leads to a stronger sense of community and loyalty that benefits creators, followers, and any app that integrates hypersub.
reflecting on this, it is hard to imagine a future in which hypersub is not omnipresent.
now consider what happens when hypersub creators start collaborating with one another... [more next time].