Great events don't simply fall out of a coconut tree.
I know H.T.M.L.
Who answers their phone anyway
Marketing like traditional tech companies to cross the chasm and bring mass adoption.
Crypto has created a new marketing style: cool girl marketing.
Repetition is powerful.
Consumer crypto is looking for its "a-ha" moment. Maybe loyalty programs could be that.
They don't make books like they used to.
Crypto marketing is a competitive sport.