In January of this year, after 9 long months of planning, we founded The Yellow Collective; a Farcaster-native, Nouns Builder-enabled fork of nouns on Base, with a mission of leveraging the vibrant community of artists we had grown over the previous 2 years at The Noun Square Onchain Media Collective into a self-sustaining flywheel that would support and empower onchain creators for years to come.
Eight months later, Yellow stands apart as one of the most active and vibrant onchain communities on Base, and here are a few of the milestones and successes we have celebrated so far this year:
We have received over 51,000 mints on our onchain content, from 38,000 unique wallets and representing more than $81,000 in rewards and revenue.
We have raised over 41 ETH from daily auction proceeds on yellowcollective.xyz
We have raised a further 60 ETH from other sources (20 ETH from outside grants, 10 ETH from merchandise and other revenue, and 30 ETH from minting revenue)
We have paid out more than 50 ETH in art contests, commissions and mint revenue sharing with artists and creators already this year!
We've grown our Yellow community organically to 163 holders, 80% of whom (131) are all in a very active group chat on Warpcast, which is our one and only online gathering place. Membership includes many prominent builders and artists from the Base, Farcaster and Nouns ecosystems, such as Jesse Pollak, Chintan Turahkia, Chris Carella, Brennen.eth, Foodmasku, Stoopid Buddy, Kugusha, VPAbundance and many more.
For many (maybe even most) of our holders, a Yellow Collective Noun was their first introduction to the Nouns ecosystem.
We have successfully collaborated with many other onchain and Farcaster-native communities such as $HIGHER, $DEGEN, $BUILD, $IMAGINE, $NOGS, Verbs, Basepaint and Moshicam on Art Contests, collaborative drops and other initiatives.
We have run 15 art contests using Uplink and Rounds.wtf and have distributed $50,000 worth of ETH, DEGEN, HIGHER and other tokens to artists and creators so far this year via Rounds contests alone.
We have been recognized by Jesse Pollak and the Base team as one of the most impactful teams building in their ecosystem.
We have achieved and surpassed our primary goal of generating enough revenue so that our ongoing art contests and creator onboarding initiatives could be completely self-funded.
We have collaborated on monthly Based & Yellow Artist Editions with some amazing creators including Cory Van Lew, Yon, Awkquarian, Sloppy Pencil, Priyanka, Ilustradora and more.
Artists whom we have collaborated with have told us that Yellow was the community that first piqued their interest in Nouns and led them to explore the ecosystem more. Example:
One of our core directives at Yellow has been to host frequent Art Contests to give creators an opportunity to flex their artistic muscle. We have hosted 15 such contests so far this year, originally on Uplink.wtf and later leveraging Rounds.wtf. (Check out https://rounds.wtf/yellow)
As you can see, the results have been nothing short of incredible. The depth of artistic talent in our community never ceases to amaze!
A huge Thank You to everyone who has supported Yellow on our based journey so far. We are excited for the future, leading the way on Base by supporting and empowering artists onchain every day!
If you would like to learn more about our Collective, check out the /yellow channel on Warpcast, follow along with the daily auction at yellowcollective.xyz, or check out our onchain content available to mint at zora.co/basedandyellow.eth.
