Activities are coming onchain, first slowly, then all at once.
When they do, the flywheel spins and spurs the development of inventive apps and use cases, expanding the onchain ecosystem. This is a Good Thing.
As it is, the events industry is broken. Bringing events and event-related activities onchain has implications for ticketing in particular, where it can help combat counterfeiting, the very broken ticketing aftermarket, and other systemic woes.
Additionally, bringing events onchain opens up possibilities for creating networks based on these onchain events, with the associated network effects for both organizers and participants.
Even with these benefits, at ETHDenver 2024, many of the side events still used offchain solutions such as Luma, Eventbrite, and Partiful. For events that haven’t started to come onchain yet, here’s another incentive:
Unlock Labs will airdrop a pool of 2500 OP tokens to event organizers who retroactively bring their ETHDenver 2024 events onchain.
Here is how it works.
How event organizers can claim tokens in the Unlock Labs Onchain Events Airdrop 1
Who is eligible
You are an event organizer who organized an event using Luma, Partiful, or Eventbrite at ETHDenver 2024.
How to qualify
You airdrop onchain Proof of Attendance tokens to your attendees who signed up for your ETHDenver 2024 event (Note: Attendees do NOT need a wallet in order to receive the Proof of Attendance tokens — an email address is all that’s needed for the attendees).
You fill out an airdrop claim application with information about your event, and show that you’ve airdropped the onchain Proof of Attendance tokens to those attendees using Unlock Protocol; your award will be based on the number of Proof of Attendance tokens you airdrop to your past attendees from your ETHDenver 2024 event.
Unlock Labs will airdrop OP tokens to the event organizer upon review and approval of the airdrop claim application by April 15th, 2024.
Airdrop amounts
Airdrops will be given to event organizers who had at least five people sign up for their event at ETHDenver 2024 using Luma, Partiful, or Eventbrite using the following reward levels:
0-4 signups: No reward
5 - 25 signups and confirmed drop of Proof of Attendance (POA) tokens powered by Unlock Protocol: 25 OP for you, the organizer
26-100 signups and POA dropped: 1.5x bonus (38 OP for you, the organizer)
101+ signups and POA dropped: 2x bonus (50 OP for you, the organizer)
Where is the claim form?
The claim form is here:
https://app.deform.cc/form/644716e7-a788-426b-89ce-4360ab52b1b7/?page_number=0
What other benefits are there for retroactively bringing my event onchain and claiming my OP tokens?
We know that Optimism has allocated an additional 850 million OP tokens for future direct airdrops themselves. One needs to be building onchain to participate in these types of airdrops. Unlock Airdrop 1 is a low-friction way to start participating and building onchain, and may help you qualify for future airdrops from organizations such as Optimism.
FAQ
Do I need to airdrop onchain Proof of Attendance tokens to my ETHDenver attendees using Unlock Protocol in order to be eligible?
Yes.
How do I airdrop Proof of Attendance tokens to attendees if I originally had people sign up via Luma?
There is an airdrop guide here: https://unlock-protocol.com/guides/how-to-airdrop-attendance-nfts-for-events-using-luma/
Will my attendees need a wallet to receive the Proof of Attendance for my event?
A wallet is not required from your attendees. You can airdrop the Proof of Attendance tokens solely using an attendee’s email addresses using Unlock.
What if I hosted multiple events at ETHDenver 2024?
Great. You can claim for each of them individually.
What events are eligible?
Any event at ETHDenver 2024 hosted on Luma, Partiful, or Eventbrite that occurred between February 23 - March 3, 2024 as an ETHDenver 2024 side event is eligible.
How big is the reward pool?
The reward pool is 2500 OP tokens in total.
How will airdrop claims be reviewed?
They will be reviewed in the order they are received.
What is the deadline for claim submission?
Claims need to be submitted by 11:59pm PT on April 15, 2024.
What if I had an event using Luma, Partiful, or Eventbrite prior to February 23rd, after March 3, or that wasn’t connected with ETHDenver 2024?
This airdrop is limited to ETHDenver side events during that timeframe.
Will Unlock Labs be doing future airdrops of this sort?
After the conclusion of Unlock Events Airdrop 1, the success and feedback of the program will be reviewed and future airdrops will be considered.
When will the OP token airdrops to organizers who submitted claims take place?
Claim forms will be reviewed in the order they are received, and the goal is to review the submission form and pay out claims within 48 hours of receipt of the claim form.
What if the 2500 OP token pool is exhausted?
When they’re gone, they’re gone. This is an incentive to complete your Proof of Attendance airdrop as soon as possible so you can complete and submit your claim form.
What chain do I use to airdrop the Proof of Attendance tokens to my past attendees?
You can use Optimism or Base.
What if I actually did already host my event onchain at ETHDenver 2024 using Unlock Protocol?
For those events that did use Unlock Protocol at ETHDenver, we are rewarding you as well, using the same model. We’ll be reaching out to you by 3/29/24 (Friday) to confirm details.
I have questions
Hit up the Unlock Labs team on Warpcast in the /unlock-protocol channel, on Twitter at @unlockprotocol or send us an email at hello@unlock-protocol.com.
