Cover photo

#1 — Building Better Brands

Welcome to the new era of Branding

S·G

S·G

2022-01-04

We start the year looking back, seeing all that has happened and selecting the positive things, as always.

They say there are two types of people, Talkers or Doers. I don't think I ever agreed to that statement. There is a third group of people: Talkers and Doers. These are the true #Builders of the ecosystem.

I love looking back and seeing what we've accomplished. Pointing out the mistakes, learning from those uncontrolled decisions that sometimes bring you success and sometimes turn into regrets. I try to improvise more and more, but the truth is that experience allows you to make quicker decisions. In the idea of construction, there is also the idea of reconstruction or improvement. Laying the foundations, thinking in the medium term and leaving it open, so that it can evolve.

This is about thoughts...


2023-01-21

Another year has come and gone, and as we reflect on the past, we see the progress that's been made and the setbacks we've faced. Many crypto-native brands have paved the way in Web3, but even traditional brands are trying to catch up.

Four years ago, we set out to create the first community-led Web3 strategic design studio: FLOC*. We were pioneers, and now we see that others are following in our footsteps. New studios and agencies are popping up, and even older ones are shifting their focus. But being a pioneer doesn't guarantee success - it's about continuing to innovate and never falling behind.

The concept of Brand3 is gaining more and more traction. We're working to improve the methodology for Web3 brands and taking risks to find new ways to build loyalty and relationships with communities. We're lucky to be a part of this constantly evolving ecosystem, where blockchain technology is finally being understood and applied to provide real solutions.

Every week, I try to highlight the three most positive news stories in the world of Brand3, because it's not just about instant success. It's about building it into every aspect of an organization, and working towards a utopia where the relationship between people and brands is improved. It's similar to decentralization - we must strive to understand it and work towards it.

This is still just the beginning of the journey.


The Music

Play Video

🔎The Links

Headless Brands

New blockchain-based decentralized organizations give users financial incentive to spread brand narratives of their own. The concept of headless brands comes down to community-driven brand dynamics of projects which have no centralized management.

NFT Canon

Life is not fungible. We’re all an ERC-721. We’ve discovered the power of digital assets and how to connect them to the real world. A sense of ownership is inherent to being human. We are the choices we make. The choice is what makes us different and at the gives us an identity at the same time.

A Prehistory of DAOs

Immersed in the middle of the DAO Season, it’s time to lay the foundations again. It will undoubtedly be the year of Decentralized Autonomous Organizations. We have a challenge and an opportunity to create the governance of the future from scratch. Without a doubt, this is exciting and hopeful.


🐦 The Tweet


🗝 The Key

“No great discovery is made without a bold guess”
Isaac Newton


🖋 The Word

DYOR — “Do Your Own Research”

One of the first rules of investing. Educate yourself and look around. Even if you have a friend who is the crypto expert in your neighborhood you should rely on yourself to make the ultimate decision.


🌌 The NFT

Collect this post as an NFT:


post image

Written and designed by @esdotge

Arweave TX

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martin ↑Farcaster
martin ↑
Commented 6 months ago

What would you put in the Higher 101 Reading List?

Jayme HoffmanFarcaster
Jayme Hoffman
Commented 6 months ago

JB RubinovitzFarcaster
JB Rubinovitz
Commented 6 months ago

Came here to say shoe dog!

MetaphoricalFarcaster
Metaphorical
Commented 6 months ago
MetaphoricalFarcaster
Metaphorical
Commented 6 months ago

A brief history of intelligence. by Max Bennett

max ↑Farcaster
max ↑
Commented 6 months ago

higher manifesto

McBainFarcaster
McBain
Commented 6 months ago

Neuromancer

qtFarcaster
qt
Commented 6 months ago
veekay Farcaster
veekay
Commented 6 months ago

did NOT expect to see a virgil reference when i opened the parent cast to read replies

Chris CarellaFarcaster
Chris Carella
Commented 6 months ago

Higher is heavily Virgil coded

qtFarcaster
qt
Commented 6 months ago

↖ ↗ ↙ ↘

AF ↑ ツFarcaster
AF ↑ ツ
Commented 6 months ago

Yes

Chic BangsFarcaster
Chic Bangs
Commented 6 months ago

the creative act by rick rubin

GENUINE JACKFarcaster
GENUINE JACK
Commented 6 months ago

after all,

🎀 sonya (in theory) 🐰Farcaster
🎀 sonya (in theory) 🐰
Commented 6 months ago

lght on left-curving daos: https://lght.mirror.xyz/zgnQyci9HqYQ8KTRcomh2_CCDepcwqrigCFQZFQz5QA nature of the onchain organization, using nouns + higher as examples: https://splits.org/blog/onchain-organizations/

antaurFarcaster
antaur
Commented 6 months ago

Essentialism: The Disciplined Pursuit of Less by Greg McKeown

rphgrc.base.eth ↑🔵🎩😺Farcaster
rphgrc.base.eth ↑🔵🎩😺
Commented 6 months ago

Do we have a higher Spotify playlist ?

Victor 🎩🚴↑Farcaster
Victor 🎩🚴↑
Commented 1 year ago
3070 💯Farcaster
3070 💯
Commented 1 year ago

love this button combo

Nico Gallardo 🍄Farcaster
Nico Gallardo 🍄
Commented 1 year ago

this is so dope

Victor 🎩🚴↑Farcaster
Victor 🎩🚴↑
Commented 1 year ago

Thanks to @colin 🤩🙌

S·G 🎩↑◡̈Farcaster
S·G 🎩↑◡̈
Commented 1 year ago

420 $DEGEN

PratikFarcaster
Pratik
Commented 1 year ago

300 $degen

S·G 🎩↑◡̈Farcaster
S·G 🎩↑◡̈
Commented 1 year ago

Branding has forever transformed with Web3, and we're experiencing it daily in our communities. This brings the power and responsibility to collaboratively build better brands... https://paragraph.xyz/@brand3/1-building-better-brands

S·G 🎩↑◡̈Farcaster
S·G 🎩↑◡̈
Commented 1 year ago

The seed may have been planted with Bitcoin, and perhaps we've just donned our Degen hats… Now's the time to reflect: is this truly the ecosystem we aim to build? Do we truly understand our purpose?

S·G 🎩↑◡̈Farcaster
S·G 🎩↑◡̈
Commented 1 year ago

Welcome to the new era of Branding. A realm where everything moves faster than you can imagine. It's time to open our minds, allowing the community to utilize what we once considered ours. The user is no longer just a consumer; they are collaborators...

S·G 🎩↑◡̈Farcaster
S·G 🎩↑◡̈
Commented 1 year ago

Embracing the ethos of Web3, we are not just creating brands, but communities... In this era, our brands are living entities, evolving not just with us, but with every member of our community. It's not about dictating; it's about listening, adapting, and co-creating with those who believe in what we build.

tomuFarcaster
tomu
Commented 1 year ago

🎩

vibrantty.degen.eth🎩Farcaster
vibrantty.degen.eth🎩
Commented 1 year ago

Branding plays a vital role in all aspect of web3. Proper branding + value equals success...Indeed branding has forever transformed with Web3, great read thank you for sharing.

S·G 🎩↑◡̈Farcaster
S·G 🎩↑◡̈
Commented 2 years ago

The concept of Brand3 is gaining more and more traction. We're working to improve the methodology for Web3 brands and taking risks to find new ways to build loyalty and relationships with communities… https://paragraph.xyz/@brand3/1-building-better-brands

#1 — Building Better Brands