The idea came about as ideas often do…
When you're relaxed, having fun with what you do, going for a run, or with that person who makes you smile. Life is full of these little details that sometimes go unnoticed. Those small gestures that make you smile and brighten your day.
$MILE aims to be a movement in search of happiness. It may be little or it may be much, but rest assured, we will make it something great. We'll put in all the effort, strategy, and creativity. Through design, we'll tell you stories. We'll try to offer you what we do best: turning dreams into reality. Unfortunately, this doesn't depend solely on us…
To make it happen, we need you.
Or at least your smile.
Because with you by our side, we can accomplish anything we imagine. And as you know, imagination knows no bounds.
As we often do things on impulse, taking a step forward and trying new things. Mostly because we love to experiment. That's why one Friday morning, during the Daily, after maturing the idea and the trigger for the launch of Farterminal we thought it was the right place and the right time for what one day was an idea.
We launched $MILE because it makes us smile.
We created $MILE to simply make you smile.
We opened $MILE to make people smile.
Now, we should seek that purpose, go beyond, and see if everything we're building truly makes sense… What if a smile could change the world?
Will you gift me a smile? 
The Music
The Links
The staying power of the smiley face
Explore the story behind the iconic yellow smiley icon, from its humble beginnings as a morale booster for employees to its evolution into a universal symbol of happiness and human connection. A reminder of how small gestures can have a lasting impact on global culture.
Step into 'The Happy Show' by Stefan Sagmeister, an immersive exhibition blending art, design, and psychology to explore the pursuit of happiness. Through interactive displays and thought-provoking installations, Sagmeister challenges perceptions, inviting visitors to reflect on what truly makes us happy in today's world
In a world where smiles are scarce commodities, this article explores the profound impact of a simple smile on human connection and well-being. Delve into the stories of those who have transformed their lives through creativity and positivity, proving that a smile can truly change the world, one expression at a time.
The Cast
The Key
“Keep smiling, because life is a beautiful thing and there's so much to smile about.”
Marilyn Monroe
The Word
$MILE — "The mile of happiness”
We made a token to celebrate the simplicity, the power of happiness and human connection. Do an act of kindness and smile.
The NFT
ONE $MILE ONE FRIEND
We made a token to celebrate the simplicity, the power of happiness and human connection. Do an act of kindness. 
Written and designed by @esdotge
