Probably.
At the very least, KOLs (Key Opinion Leaders) can significantly boost your project's exposure. At best, they can attract the right audience and convince them to invest during the public sale.
But do you absolutely need them?
Simple answer: it doesn’t hurt to have them.
Complex answer: If they’re not committed to producing high-quality, project-related content, you might want to spend more time curating your choices.
It’s the sexy trend this season. During the 2021 bull market, fake influencers were everywhere, demanding as little as $500 for just two meager retweets. This forced projects to rethink their "influencer strategy” and prioritize quality.
A more curated approach to selecting KOLs tends to yield the highest results.
Just as you select investors not only based on their financial commitment but also on the prospects of a mutually beneficial relationship post-investment, the same goes for choosing KOLs for your influencer round.
Think of it like an LBP (Liquidity Bootstrapping Pool) platform, such as Fjord Foundry, where projects launch independently, but those that are curated have a much higher chance of success.
Or just consider how often you’ve purchased a well-touted product because a friend recommended it. Same goes for KOLs.
Bottom line: KOLs are your ambassadors. They should genuinely love what you’re building, so you don’t have to nudge them for engagement.
But which type of KOLs yield the highest results? Do certain regions attract a bigger audience or more investment?
Stay tuned for part 2 to find out.
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