![](https://storage.googleapis.com/papyrus_images/e144e7a54866a3550e695522bf1a4e33.png)
Probably.
At the very least, KOLs (Key Opinion Leaders) can significantly boost your project's exposure. At best, they can attract the right audience and convince them to invest during the public sale.
But do you absolutely need them?
Simple answer: it doesn’t hurt to have them.
Complex answer: If they’re not committed to producing high-quality, project-related content, you might want to spend more time curating your choices.
It’s the sexy trend this season. During the 2021 bull market, fake influencers were everywhere, demanding as little as $500 for just two meager retweets. This forced projects to rethink their "influencer strategy” and prioritize quality.
![](https://storage.googleapis.com/papyrus_images/c64d8a0a664dba3b04ca0d607288931e.png)
A more curated approach to selecting KOLs tends to yield the highest results.
Just as you select investors not only based on their financial commitment but also on the prospects of a mutually beneficial relationship post-investment, the same goes for choosing KOLs for your influencer round.
Think of it like an LBP (Liquidity Bootstrapping Pool) platform, such as Fjord Foundry, where projects launch independently, but those that are curated have a much higher chance of success.
Or just consider how often you’ve purchased a well-touted product because a friend recommended it. Same goes for KOLs.
Bottom line: KOLs are your ambassadors. They should genuinely love what you’re building, so you don’t have to nudge them for engagement.
But which type of KOLs yield the highest results? Do certain regions attract a bigger audience or more investment?
Stay tuned for part 2 to find out.
POWERED BY...?
Get your company in front of top web3 marketers, builders, and investors. We are seeking early sponsorship partners. Fill out this form to get in touch!
![](https://paragraph.xyz/editor/callout/tip-icon.png)
The latest in Web3 Growth Startups
🐤 Chirpley launched Version 3 of their marketplace, featuring new tools for influencer marketing and campaign collaboration.
🍪 Cookie3 revealed their roadmap for the $COOKIE TGE, announcing $COOKIE will launch on both Ethereum and Base, reflecting their community's transaction volume.
🦁 Safary introduced the first growth playbook for Farcaster, based on the growth strategies of over 20 Farcaster projects like $DEGEN, $HIGHER, Drakula.
⚡ HyperLab partnered with THORChain to manage all of its paid advertising efforts.
🌀 Spindl launched what it claims to be the first truly on-chain ad network.
🎨 Over 12 launches were revealed at this year's CanvaCreate keynote. Watch all the updates here.
🐾 GrowthBeast Consulting 🐾
Alex has launched his growth consultancy tackling full GTM strategies, brand positioning & content marketing, and token-launch LBP strategies.
DM him on Farcaster or Telegram & let’s jumpstart your growth!
![](https://storage.googleapis.com/papyrus_images/bba9f093c3a8cb58c24b70ff73c4d466.png)
![highlight](/api/highlight?text=Can%20KOLs%20Make%20or%20Break%20Your%20TGE%3F&author=Growth%20Stories&url=%40growthstories&avatarUrl=https%3A%2F%2Fstorage.googleapis.com%2Fpapyrus_images%2Fdc8e983187910535533fb6d5b5ce8b76.png&featuredImageUrl=https%3A%2F%2Fstorage.googleapis.com%2Fpapyrus_images%2F18a8ca54ae0fb9b9a62074a4ef212f85.jpg&size=512)
![Growth Stories logo](/_next/image?url=https%3A%2F%2Fstorage.googleapis.com%2Fpapyrus_images%2Fdc8e983187910535533fb6d5b5ce8b76.png&w=384&q=75)